analytics

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When collecting data, I always ensure that what I'm tracking aligns directly with the business goals and objectives we set in our initial meeting. For example, if we're focused on driving traffic, I’d monitor Google Analytics for page views, bounce rates, and session durations. If our goal is conversion, I’d track metrics like goal completions, click-through rates, and form submissions. 

I also use tools like Microsoft Clarity for deeper insights into user behavior, such as heatmaps and session replays. Additionally, I would monitor engagement on social media platforms, Meta Ads, and email campaigns to ensure we're effectively reaching and engaging our target audience. Every data point will have a purpose to drive actionable insights and inform our next steps.